The odds are in your favor if you have a niche site, selling Sailor moon-inspired dresses or carpets made of plastic bags. These days, you are facing a fierce competition online since many businesses are advertising their products and services online. Therefore, if, say, you are selling generic products like mobile cases that come in different colors, then you have to use more effective strategies to make it work for you. If you go with the old marketing tactics, it is going to be difficult for you to jump up and get noticed.
Now that it is easier than ever to build a website, chances are, you will come across sites that are of low-quality. You may even be surprised by the number of low-quality websites that make it to the first and second pages of search engines. You wonder, what are they doing right that is missing in your site? Of course, you don’t want to join their league and have a poorly made website and still be popular. For sure, you want to be famous because you have excellent products and services, and you don’t want to be high in the ranks just because you have good SEO techniques. You want people visiting your site to feel that they are happy to drop by your website.
Even though things have become more complicated and challenging in the online marketing world, digital advertising is excellent for both small and big players. Before, only those who had lots of money to invest were able to advertise their brands online. Ad placements can go to as high as thousands of dollars, and there was no way for starting enterprises to market themselves online. These days, because of the affordability of online marketing, even startups can afford to advertise themselves online. This situation was unthinkable years prior.
If you have set up your website online and you are yet to find results, for sure, you are doing something wrong with your marketing tactics. Do not worry, for you can still mend your mistakes and do better. Before you decide on revamping your strategies, though, recognize that you must be willing to spend money, time, and energy to make it happen. You can’t expect things to be better in just a blink of an eye.
Here are some of the common mistakes in online marketing that you may be committing that are hindering your success:
1. You only think about the technical side of SEO.
Sure, the technical side of SEO is crucial to make your website better-geared for advertising. But if you only focus on the technical aspect, then you will sound like a robot that does not make sense at all. Therefore, how can you expect people to go to your site? First off, advertising requires that you focus on content because it is what people keep on coming back for. If you don’t have good content, then your site is just any other website that’s been spun off somewhere online.
2. You only think about your content.
As mentioned earlier, you cannot just focus on the technical aspect of SEO. On the same note, you cannot also focus on content alone, as emphasized by New York City’s Break The Web Digital. While content accounts for 80% of advertising, you also need 20% for the technical side to make the marketing strategy work for you. If you only focus on content, you lose sight of how to bring that content to the right audience who would appreciate it. No one will ever know you have the best advice to offer (if you are running, say, a computer support site) if you do not advertise your content well.
So, along with perfecting your content, you also need to think of how you can market that well. Once you have curated the right material and voice for your site, it is now time to bring that work out in public.
As you can see from the two common mistakes, people usually over-focus on just either one: technical or content. It is as if some people assume that if you have an excellent technical work out of your site, you are already set. Or, if you have good content that your family and friends are raving about, then you cannot merely think that this is all you ever need to be popular online.
Online marketing is now more challenging than ever, but if you focus on fixing these common mistakes, you will quickly see that all the efforts are worth it. Billions of people are connected online from all over the world, and the breadth of the internet’s reach cannot be taken for granted. Therefore, if you want an affordable and effective way to market your brand, do it online. It may take a lot of time and effort on your end, but you will see business coming in from all around the country, and even the world. Who knows, your enterprise may also go international.